You spend 2881739 hours perfecting the designs of your apparel line.
But what about the design of your Shopify store? Does it get the same level of attention?
Probably not.
In eCommerce, your website is often the first touchpoint for your customers, so it needs to make an impact.
The right Shopify theme can:
- Share your brand story
- Put your products in the spotlight
- Enhance site navigation and usability
- Guide visitors toward making a purchase.
We reviewed the best Shopify themes for clothing stores and narrowed it down to the top 10 for you. This article will dive deep into these themes, helping you make the right choice for your store.
TL;DR
- Top Shopify Themes for Clothing Stores: Booster, Mavon, Blum, Avone, Ella, Retina, Impulse, Motion, Baseline, Dawn
- Conversion-Focused: Booster, Blum, Ella, Impulse
- Best for Customization: Mavon, Impulse, Avone, Blum
- Visually Unique: Motion, Baseline, Retina
- Budget-Friendly: Blum, Avone, Dawn, Ella
- Notable Mentions: Colorblock, Colors, Pipeline, Turbo
- Pair your Shopify clothing store with Prediko’s inventory management solution for maximum ROI
A Quick Rundown of the Best Shopify Themes for Clothing
Our criteria for selecting Top 10 Shopify Apparel Themes
We went through 30+ Shopify themes and put them to the test. In our evaluation, we considered following factors:
- Visual appeal: A theme should visually reflect your brand's identity and have multiple options for color schemes, shapes, pictures, fonts, and white space.
- Mobile responsiveness: With mobile commerce on the rise, we prioritized themes that look and function seamlessly just as well across all devices.
- Customizations: The top themes offer flexibility, allowing you to customize layouts, colors, fonts, and features without complex coding to align with your brand.
- Loading speed: Fast-loading themes are important to reduce bounce rates and improve customer’s site experience, so we prioritized loading speed.
- Product display features: The right themes will showcase products in an engaging and easy-to-navigate way.
We looked for features like zoom, quick view, color swatches, carousel layouts, and filter options to make it easier for shoppers to browse and buy their desired products.
P.S.: Use our evaluation criteria as a starting point for conducting your own research.
10 Best Shopify Themes for Clothing Stores in 2024
There are a lot of Shopify apparel themes out there and it’s easy to feel overwhelmed. From free options to premium ones, your choice depends on the budget, desired functionality, and preferred style.
Here’s a thorough review of the top 10 Shopify apparel themes.
1. Booster—Best Known For Conversion Optimization
First up is Booster, a Shopify apparel theme customized for conversion rate optimization (CRO).
It is perfect for standing out in the crowded apparel industry, offering 50+ marketing tools and features to grab your audience's attention and convert them into customers.
Moreover, Booster offers pre-set store designs, fast loading speeds, extensive customization options, SEO optimization, and a mobile-friendly experience.
Features
- Mega menu for easy navigation of product categories
- Sales notifications & countdown timers to create urgency
- Facebook messaging button for customer support
- Mobile optimization for seamless mobile browsing
- Upsell and Cross-Sell Sections with “People also buy” and “Related products”
- GDPR Cookie Bar for compliance with cookie policies
Pros
- Eliminates need for additional marketing apps with features like low-stock notifications, multiple swatches, a description bar, and more
- Faster loading times due to reliance on CSS instead of separate Javascript
Cons
- Expensive compared to other themes
- Customer service is a bit slow
- No free trial available
User reviews and feedback
Some users are dissatisfied with the support, mentioning delayed responses and the need to purchase theme without a trial. On positive side, some users appreciate the customization options, CRO features, and technical support.
Users have also reported improvement in conversion rates.
Pricing
The yearly license is priced at $248/year, while the lifetime license is currently available for $298 in its flash sale.
Access the Booster demo site here
Also Read: Apparel Inventory Management Guide - Strategies & Free Template Spreadsheet
2. Mavon—Best Known For Its Versatility
Mavon is a premium Shopify apparel theme that creates an engaging experience for shoppers. Perfect for drop shippers and high-volume stores, it combines engaging design with essential features for smooth product discovery and checkout experiences. It allows for dynamic merchandising with high-resolution images, color swatches, size charts, lookbooks, and image galleries that help you showcase products in the best light.
Features
- 20+ customizable sections to showcase a large inventory
- Pop-ups for newsletter sign-ups, limited-time discounts, etc.
- Product variant swatches for interactive shopping
- Product reviews, countdown timer, back-in-stock alerts, etc. for marketing
- Back-to-top button, breadcrumbs, and mega menu for product discovery
Pros
- Unlimited free trial; pay only when publishing the site
- EU translations for multi-region store accessibility
Cons
- Advanced customizations require coding
- Adding more features can make the site slow
User reviews and feedback
Users praise Mavon’s sleek, modern design, and easy customization options. They highlight its powerful features for improving sales and product discovery.
Many users are also impressed by the after-sales service, mentioning responsive and knowledgeable support.
Pricing
A one-time fee of $280 for lifetime theme usage.
Access the Mavon demo site here.
3. Blum—Best Known For Mobile Optimization
Blum is a mobile-first Shopify theme designed for clothing brands that prioritize visuals and quick setup. It offers fast shopping experience for customers on the go. Ideal for fashion-forward brands, it has features like ‘Shop the look’, which are perfect for young shoppers who want a seamless mobile experience. It offers easy customizations to create a unique look for your store with countdown timers, product hotspots, etc., to boost sales.
Features
- Customers can view and select different color options for products
- Notifications for limited stock availability
- Lookbook for inspiration on how to wear or use products
- Shop the look features for shopping full outfits
- Slideout cart for easy cart access and a ‘You may also like’ section for cross-selling
Pros
- Fast store setup
- Image-focused designs with 28+ customization sections
- Store presets with excellent mobile responsiveness and high-speed
Cons
- Fewer differences between the design styles
- Too many features can be overwhelming
User reviews and feedback
Users love Blum for its flexibility, easy customization, and great visual design. Many have noticed improvements in their store’s performance and sales, with outstanding support being a big reason for their satisfaction. Overall, Blum’s innovative features and smooth setup make it a popular choice for Shopify clothing store owners.
Pricing
Lifetime access to Blum costs $170.
Access the Blum demo site here
.webp)
4. Avone—Best Known For Its Customization Power
Avone is a multipurpose Shopify theme that offers high flexibility, allowing you to customize even the smallest aspects of your Shopify store—from color schemes to product pages.Considered one of the most unique and powerful themes, Avone provides a seamless user experience, fully responsive designs, and easy setup. With over 1,000 customization options, it is suitable for various industries, making it an all-in-one solution at an affordable price.
Features
- Ajax auto-complete search and layered filters for product discovery
- Built-in Instagram shop to embed Instagram posts
- Client testimonials sections to showcase reviews
- Product labels like ‘New’, Exclusive’, and ‘Hot’ to draw attention
- 35+ homepage designs and customizable product pages
Pros
- Drag-and-drop website builder
- Super-fast loading speed
- Affordable and highly customizable with premium features
Cons
- Only compatible with 8 other Shopify apps
- Extra costs for global translations
User reviews and feedback
Users frequently praise the Avone Shopify Theme for its extensive features, flexibility, and the excellent customer support.
Despite minor feature-related concerns, users are impressed with the value the theme offers. Some have also experienced increased sales. Users also express satisfaction with straightforward customizations as they don’t require any tech know-how.
Pricing
Avone is priced at $89 with six months of support included. Extended support for a year costs an additional $27.75.
Access the Avone demo site here.
5. Ella—Best Known For Sales Features
Ella is a highly popular, feature-rich Shopify apparel theme. It offers excellent value for its affordable price, standing out with its advanced sales features that aim to reduce cart abandonment and improve customer experience. It also has features to optimize customer carts, including upsell and cross-sell sections, direct cart editing, drop-down carts, and more.
Features
- Multiple design and layout options
- Neat and modern mega menu for streamlined navigation
- Fully customizable layouts with pre-made and custom sections
- Quick product view without going to product pages and advanced product filtering
- Sales-boosting features, including sale badges, “Frequently Bought Together” sections, and countdown timers
Pros
- Theme easily adapts to different devices and is frequently updated
- It is feature-rich and affordable at the same time
Cons
- The backend is a bit confusing
- With many features, the site can become a bit slow
User reviews and feedback
Ella’s user-friendly design, built-in sales features, and excellent customer support earn it high marks from users. Many appreciate its customization options and affordable price.
While it may not be the fastest theme, merchants highlight that creating a store using pre-designed layouts and sections is easy. Some encountered bugs and minor challenges with third-party app integrations, but the support team was quick to help.
Pricing
The theme costs $89, with six months of support included. An additional $27.75 extends support to 12 months.
Access the Ella demo site here.
Also read: Top 10 Clothing Stores on Shopify for 2025
6. Retina—Best Known For Its Visual Impact
Retina is a visually driven, mobile-friendly theme with minimal designs, a simple setup, and customizations.
Available on the Shopify theme store, it’s optimized for showcasing longer text sections. If you have a physical store, it integrates Google functionality to guide online shoppers to your location.
Plus, it offers cross-selling features, like the "You may also like" section to encourage more purchases. The theme offers a lot of flexibility in presenting product information, making it perfect for clothing stores aiming to create a strong visual brand presence.
Features
- Multi-level menu and product filtering for easy navigation
- Countdown timer and promo popups for limited-time sales and promotions
- Comprehensive product information including pricing, available options (size or color), customer reviews, and shipping information
- Quick buy button to help customers purchase with minimal effort
- FAQs section to provide details about products, brand, policies
- Google map integration for physical store directions
Pros
- Clean design with a focus on visual content
- Responsive support team
Cons
- Higher price point than some other themes
- The initial setup can be slightly complex for beginners
User reviews and feedback
Customers constantly praise Retina for its clean, minimal design and ease of customization. Many highlight the responsive and helpful support team, who assist with everything from basic setup to more advanced customizations like CSS changes.
Long-term users appreciate the regular updates and extensive self-help documentation makes it easy to manage the theme over time.
Pricing
The Retina theme will cost you a one-time fee of $220
Access the Retina demo site here.
7. Impulse—Best Known For Flexibility
Impulse is one of the best Shopify themes for high-traffic clothing and lifestyle brands, offering an excellent blend of speed, functionality, and visual storytelling. Its multiple display options, such as image galleries, lookbooks, image hotspots, and image zoom are great for apparel shoppers. Whether you're running flash sales or highlighting collections, this theme has powerful promotion features to convert your audience.
Features
- Mega menu for organizing vast store collection
- Video hero sections for a stunning website look
- Cart quick view, in-stock/low-stock alerts, and pop-out cart
- Countdown timer, contact form, blogs, product badges, and more for conversion
- Slideshow, animations, and color swatches variations to display products
- Suggested products and sidebar menu for filtering products
Pros
- Flexible header and footer options
- Mobile-friendly with different custom options
Cons
- Higher price compared to similar themes
- Limited options for adjusting padding and margins on elements
User reviews and feedback
Users appreciate the modern and professional design of Impulse, along with the extensive customization options that help align it with their brand's style. The theme works well on both desktop and mobile devices. Reviewers appreciate the quick and helpful support from the team. They also mention a positive impact on their sales since launching the theme.
Pricing
Impulse has a one-time cost of $380.
Access the Impulse demo site here.
8. Motion—Best Known For Animation Effects
Most apparel stores tend to look the same, but if you want to stand out, then the Motion Apparel theme should be your pick. With its focus on animation and video, Motion breathes new life into your Shopify store, creating an immersive experience for your shoppers. It puts the spotlight on your products with its stunning visual elements like smooth transitions and video backgrounds.
Features
- Multiple homepage videos to display high-quality videos
- Quick product view and add to cart for smooth purchase journeys
- Showcase your collections with images, videos, and captions
- Storytelling animations and videos
- Look books to inspire your customers
- Promo banners and popups for promotions
Pros
- Optimized for smartphones and tablets
- Enhanced product appearance; gives a premium look and feel
Cons
- Some users report delays with after-sales support
- Certain integrations may experience occasional glitches
User reviews and feedback
Users have mixed experiences with the theme. While many appreciate the theme’s animation features and visual elements, one user reported issues with a color swatch bug that wasn't fixed for over a month, forcing them to use a third-party app as a workaround. Despite some frustrations, others found the theme functional and praised the helpful support team.
Pricing
You need to pay $360 as a one-time charge for publishing the theme. You have an unlimited trial.
Access the Motion demo site here
9. Baseline—Best Known For Typography Focus
Baseline is a Shopify apparel theme designed for businesses that want to break away from the norm and make a bold statement with their online store. With its standout typography, Baseline lets you showcase your products in style. It blends aesthetics with functionality, offering a clean, easy-to-navigate design. The theme is fully responsive and provides extensive customization options.
Features
- Color swatches to display product versions
- Mega menu to showcase categories and subcategories
- Breadcrumb trail for users to navigate easily
- Homepage slideshow and product videos to build customer trust
- Recommended products for improved sales
Pros
- Fast loading speeds
- Clean, modern design with a focus on typography
- Responsive customer support
Cons
- Higher price point
- Some features may not suit all industries
User reviews and feedback
Baseline theme users praise its bold design, user-friendly UX, and smooth setup process. They appreciate the responsive support team, often receiving help within 24 hours. Many users highly recommend this theme for reliable customer support and fast loading time.
Pricing
Baseline is available for a one-time payment of $360.
Access the Baseline demo site here
10. Dawn—Best Known For Simplicity
Dawn is a free Shopify theme suitable for new and smaller clothing stores. Its clean and uncluttered layout allows you to showcase merchandise in a way that puts the focus entirely on your products. The simple setup process and singular layout ensure a quick launch while improving the overall browsing experience.
Features
- Mega Menu for simplified navigation
- Optimized checkout options like cart notes, in-store pickup options, quick buy
- Gallery pages for visual banners
- Product search, filtering, and sorting options
- Image galleries, photo zoom, multiple product videos or slideshows, and size charts
- Quick product view, blogs, and recommended products for better conversion
Pros
- Fully responsive across all devices
- Simple and quick setup
Cons
- Fewer homepage customizations
- Potential speed issues
User reviews and feedback
The Dawn theme has received positive feedback for being free, offering a clean design, and strong performance.
However, some users have pointed out issues with half-baked features such as fonts and product zoom options. There have also been complaints about technical issues like variants not adding to the cart properly and errors with integrations like Facebook, Google, and PayPal. Despite these concerns, Shopify support remains responsive and is working on improvements.
Pricing
This is a free theme for all Shopify users.
Access the Dawn demo site here.
Some Notable Mentions
While we narrowed it down to the top 10, we couldn’t resist sharing a few more recommendations.
- Colorblock—vibrant theme perfect for bold fashion brands
This is a free theme by Shopify that gives a trendy and vibrant look to your clothing store. It has expanded catalog navigation for easy product categorization, a Quick Buy option for faster purchases, and a ‘recommended products’ section for cross-sales. It personalizes recommendations based on customer preferences and browsing history.
- Colors—ideal for stores with diverse product color options
Priced at $240 for lifetime usage, the Colors Shopify apparel theme has a lot of customizable color schemes. It has a seamless cart and checkout experience with options like Quick Buy and Sticky Cart, and marketing features like in-menu promos and product badges.
Its product discovery features, including breadcrumb trails and mega menus, help customers navigate and find products easily.
- Pipeline—great for minimalist clothing brands
The pipeline is a premium Shopify theme priced at $360, offering a free trial for users to test its features. It stands out with a multi-column mega menu, modular-style homepage, and a parallax effect for an engaging browsing experience.
Its product filtering helps shoppers sort by tags like color or brand, while content sections on product pages neatly organize detailed information, making it ideal for stores with extensive product descriptions.
- Turbo—named after its blazing-fast performance
The Turbo Shopify theme is designed to optimize performance with features like predictive search and mega menus for seamless navigation. Priced at $350, it offers a quick shop, multi-tag filters, and infinite scrolling for product browsing.
It also has customizable layouts, product suggestions, and an interactive mini cart. However, the theme does have a steep learning curve due to its extensive customization options.
Now that your theme is set up and ready to boost conversions, the next step is integrating it with your inventory management software so that you can automatically track sales and update inventory in real-time. This integration ensures you always have the right amount of inventory–never too much to tie up capital and never too little to risk costly stockouts.
To truly maximize the potential of your store, consider using Prediko, a powerful tool designed to simplify the complex inventory management process.
Turn Great First Impression into a Lasting One with Prediko
Prediko is an AI-powered inventory management solution that enables you to make smarter forecasts and inventory decisions while creating purchase orders more efficiently.
It ensures that your well-designed store is always stocked with the right products at the right time.
We Are Jolies, a French underwear brand decreased their stock outs by 60% and improved their revenue using Prediko.
Here’s why Prediko is the go-to choice for 500+ Shopify stores.
- Centralized operations: Consolidate all your sales and inventory data in Shopify, including multi-store, multi-warehouse setups, bundles, and subscriptions for centralized operations.
- Order management: Keep track of all your purchase orders and production orders in one place. This makes it easy to manage orders and ensure timely fulfillment.
- SKU Health Monitoring: Visualize the health of each SKU using Prediko's health scale, helping you quickly identify products needing attention. Receive timely notifications on products that need to be reordered, in what quantities, and when, preventing stockouts and overstocking.
- Automated reports: Get automated reports on your inventory level, performance, and sales. Create a custom dashboard to access metrics that matter most to your business.
- AI sales forecasting: Use Prediko’s AI to forecast sales at various levels—SKU, product, category, and company, allowing for informed strategic decisions.
- Seamless ordering: Easily create, track, and order raw materials, product components, and packaging simultaneously with finished goods to maintain accurate inventory levels.
FAQs
1. How do I choose the right Shopify theme for my clothing store?
To choose the best Shopify theme for clothing, consider visual appeal, mobile responsiveness, available customizations, loading speed, and product display features that highlight your clothing collection.
2. Can I customize a Shopify theme to match my brand?
Yes, Shopify themes offer various customization options like color schemes, fonts, and layouts to align with your brand identity.
3. How important is mobile responsiveness for a clothing store theme?
It's highly important, as a large portion of shoppers use mobile devices. A mobile-responsive theme ensures a smooth shopping experience on all devices.
4. What features should I look for in a Shopify theme for my clothing store?
Look for features like product filters, image zoom, lookbooks, customizable sections, and marketing tools like upselling and cross-selling.
5. How often should I update my Shopify theme?
Regular updates are important to keep your theme compatible with Shopify's latest features and ensure security and performance improvements. It's a good practice to check for updates every few months.
