Innovative fashion brands are gaining popularity due to their product design, contribution to social causes, and how they create their digital presence.
Shopify has played a big role in online fashion retail in recent years.
Independent boutiques and established fashion powerhouses alike are leveraging Shopify's user-friendly tools to create stunning Shopify clothing stores, offering unique experiences and customer service.
Here is a clip of Shopify’s president, Harley Finkelstein, on an interview on “After Earnings”
If you're a fashion brand on Shopify that is looking for inspiration for growth, this post shares the stories of the best Shopify fashion stores as per GMV in 2024. We have gone through multiple sources and compiled a list of top clothing stores on Shopify by GMV.
Here is a list of popular Shopify clothing stores you can draw inspiration from:
1. Lululemon
Lululemon, a prominent lifestyle brand, has successfully carved out a niche in the competitive athletic apparel market dominated by giants like Nike and Adidas.
Their strategic approach has been instrumental in their growth. Initially, they were the yoga community with high-quality activewear, moving into the athleisure market with products that seamlessly blend into everyday life.
Growth story
A key factor in Lululemon's success has been its strategic partnerships. By collaborating with yoga teachers, fitness influencers, and other industry leaders, they've cultivated a dedicated community of brand advocates.
All in all, Shopify’s rewards and loyalty programs have helped Lululemon establish itself in a crowded space, and grow from 0 to $12 billion in revenue since 1998.
What we love about Lululemon’s Shopify website
Lululemon's website goes beyond selling athletic apparel; it fosters a community around health and wellness. The site features inspirational stories, workout guides, and ambassador programs that connect users with instructors and other enthusiasts. This focus on community building strengthens customer loyalty and keeps users engaged with the brand.
Best-selling products
Lululemon’s standout products continue to drive customer loyalty, with key offerings that blend comfort, functionality, and style. Among their best-sellers are:
- Dance Studio Pants: Known for their versatility and comfort, these pants are a favorite for both active and casual wear.
- Align Pants: These leggings are highly popular for their buttery-soft fabric and ability to provide comfort during yoga or everyday activities.
- Scuba Hoodie: Another customer favourite, this hoodie offers warmth and a relaxed fit, perfect for post-workout or casual outings.
2. MNML
The name "MNML" is a shortened version of the word "minimal," reflecting the brand's commitment to a minimalist philosophy. This philosophy emphasises simplicity, clean lines, and a focus on essential elements.
Growth Story
MNML aims to address the overwhelming culture of consumerism and excess by promoting a more minimalist lifestyle.
By offering clothing at just above manufacturing cost, MNML provides a more affordable alternative to traditional luxury brands. This approach aligned with the brand's minimalist ethos and encouraged consumers to focus on quality and simplicity rather than excessive consumption.
Due to Mnml’s popularity and success, it was acquired by A.K.A Brands for $48.6 million in 2021.
What we love about MNML’s Shopify website
Shopify’s themes have helped them design a site that speaks to their customers and fit their brand image.
MNML's website effectively reflects its brand identity through a minimalist design, high-quality product photography, a curated selection, and potential storytelling elements.
This combination creates a seamless user experience that resonates with the brand's audience.
Best-selling products
MNML’s minimalist and affordable approach is reflected in their top products. The following items have garnered consistent popularity among their audience:
- Sweatpants: These are sought-after for their sleek, minimalist design and comfort, making them a staple in streetwear.
- Flared Pants: A bold choice in fashion, MNML’s flared pants combine retro vibes with a modern twist, appealing to the fashion-forward crowd.
3. T.O.A.S.T
T.O.A.S.T is a British fashion brand renowned for its commitment to ethical and sustainable practices. Established in West Wales in 1997, the company has built a reputation for timeless, classic designs and high-quality craftsmanship.
T.O.A.S.T is committed to sourcing materials ethically and using organic and recycled options whenever possible. In contrast to fast fashion brands that create tonnes of waste each year, Toast is focusing on creating pieces that are designed to last.
Growth story
With the growing negative sentiments against fast fashion and its impact on the environment, T.O.A.S.T captured the growing consumer demand for sustainable fashion.
Their commitment to supporting local communities and artisans further solidifies their position as a leader in the ethical fashion industry.
What we love about Toast’s Shopify website
T.O.A.S.T's website effectively conveys the brand's aesthetic and values through its editorial style, earthy color palette, and focus on lifestyle imagery. By highlighting quality craftsmanship and appealing to a specific target audience, the website contributes to the brand's success.
Best Selling products
T.O.A.S.T’s sustainable and timeless pieces stand out in a market increasingly focused on environmental consciousness. Their best-selling products include:
- Knits: High-quality, long-lasting knitwear, especially sweaters, remain in high demand for their durability and style.
- Woolen Sweaters & Cardigans: These items are perfect for colder months, and their craftsmanship ensures they stand the test of time.
- Enamel Tableware: In addition to clothing, T.O.A.S.T also sells lifestyle products like enamel tableware, which is both functional and aesthetically pleasing.
4. Skinnydip
Drawing inspiration from the latest trends, Skinnydip London has established itself as more than just a brand selling "cool clothing and accessories." They've carved a unique niche by offering playful and eye-catching products that resonate with a growing community of fashion enthusiasts.Skinnydip London embraces a forward-thinking philosophy, aiming to empower women and spark conversation.
Growth story
Skinnydip has capitalized on the trend of nostalgia to achieve success. Nostalgia marketing is a strategy that uses elements from the past to evoke positive emotions in consumers.
Skinnydip's products, which often feature playful and kitschy designs, resonate with millennials and Gen Z looking for products that remind them of their childhoods.
In addition to nostalgia marketing, Skinnydip has also been successful in targeting specific customer categories. For example, the brand offers a wide range of phone cases and other accessories that appeal to young women. By focusing on these niche markets, Skinnydip has created a strong brand identity and attracted a loyal customer base.
Skinnydip relies heavily on Shopify email drip campaigns for conversion.
Personalized emails and targeted recommendations ensure Skinnydip stays top-of-mind, encouraging repeat purchases and driving brand loyalty.
What we love about SkinnyDip’s Shopify website
Skinnydip London has created a seamless user experience through its user-friendly navigation, categorized product selection, and dynamic design (featuring interactive elements).
They’ve highlighted influencers and celebrities and used a colorful palette on the website to reinforce the brand's upbeat and optimistic vibe.
Best Selling products
- iPhone Cases: Known for vibrant and quirky designs, Skinnydip’s phone cases are a must-have accessory for their loyal fans. These cases combine fun with functionality, catering to a young and trendy audience.
5. Victoria Beckham
Victoria Beckham's personal brand has undoubtedly played a significant role in the success of her eponymous label. However, the success of her clothing store cannot be attributed to the influence of her personal brand alone.
Growth story
The brand has strategically used partnerships with celebrities and retail stores alike.
Victoria Beckham has leveraged her celebrity status to attract high-profile endorsements and collaborations with other influential figures. The brand has forged strategic partnerships with major department stores and boutiques worldwide. These collaborations provided access to a wider customer base when it started.
Victoria Beckham's brand has a strong presence on social media platforms, allowing them to connect directly with customers and share behind-the-scenes content. Additionally, effective PR strategies also helped it generate media coverage, build brand awareness, and manage public perception.
Despite being a luxury brand, Victoria Beckham chose Shopify, breaking the stereotype that big brands don’t rely on the simple platform, as it can provide easy access to an app ecosystem, and many in-built features that get the job done.
What we love about Victoria Beckham’s Shopify website
Victoria Beckham's website exudes an aura of luxury through its carefully curated aesthetic. The neutral tones and minimalist design create a sophisticated and refined atmosphere.
Victoria Beckham's website offers comprehensive size guides and recommendations, allowing customers to find the perfect fit. Additionally, the availability of virtual try-on features could provide a more personalized and immersive shopping experience, emphasizing the brand's attention to detail and bespoke approach.
Best Selling products
Victoria Beckham’s luxury fashion line continues to attract high-end customers. The following items top the charts in her collection:
- Midi Dresses: Known for their elegant design and flattering fit, these dresses are a signature staple for the brand.
- Trousers: Tailored to perfection, her trousers offer a polished look for both casual and formal settings.
- Coats: These luxurious outerwear pieces are highly sought after for their timeless style and quality craftsmanship.
6. Lazy Oaf
Lazy Oaf is a streetwear brand with playful, irreverent, and often humorous designs.
Growth story
Unlike its competition which relies on celebrity endorsements or high-profile campaigns, Lazy Oaf has cultivated a loyal following by focusing on a strong online presence and community engagement.
Lazy Oaf has used interactive elements, behind-the-scenes glimpses, and genuine brand storytelling. It partners with like-minded artists, musicians, and even fast-food chains to generate excitement and reach new audiences.
Its direct-to-consumer model on Shopify allows them to build closer relationships with their audience. This fresh approach to design and marketing has propelled Lazy Oaf from a humble garage operation to a cult favorite with a dedicated global fanbase.
What we love about Lazy Oaf’s Shopify Website
Lazy Oaf's product pages are designed to foster a fun and informative shopping experience. Their detailed descriptions go beyond just technical specifications. They likely use humor, references to pop culture, and a playful tone that aligns with the brand's identity.
Lazy Oaf also prioritizes customer service by including helpful size guides directly on the product page. This transparency empowers customers to choose the right size, minimizing the need for returns. The return policy is also readily available, easing any concerns about fit or style leading to a better user experience leading to a purchase.
Best Selling products
Lazy Oaf’s irreverent and quirky designs are a hit with their dedicated fanbase. Their best-selling products are:
- Faux Fur Jackets: These playful and bold jackets are a key piece in Lazy Oaf’s collection, combining fun with functionality.
- Bombers and Fleece Jackets: Perfect for cooler weather, these jackets add an element of whimsy to everyday outfits.
7. Outdoor Voices
Outdoor Voices is an activewear brand that built a dedicated following by prioritizing a lifestyle focused on movement and community over traditional athletic apparel marketing tactics.
Primarily, they celebrate women and encourage them to be active in their own way. This focus on inclusivity and the enjoyment of movement resonates with a wide audience.
Growth story
Outdoor Voices fostered their community through customer engagement on social media and events focusing on "Doing Things" – a philosophy that encouraged getting active and having fun, not just chasing fitness goals.
While high-quality, functional activewear remains essential, Outdoor Voices doesn't prioritize technical features above everything else.
Their designs are stylish and comfortable, encouraging women to wear their clothes both in and out of the gym.
What we love about Outdoor Voices’ Shopify website
They use popups to promote membership throughout their Shopify website. It helps them build email lists to improve sales and provide better customer service post-purchase. They also promote their loyalty program on their product pages. They mention the OV reward points earned with each purchase.
Outdoor Voices outdoes its competitors with pre-purchase customer service. They collect reviews that include the reviewer's height and the size they ordered. This real-world fit feedback helps potential customers visualize how the garment will fit their body type and reduces the need for guesswork when choosing a size.
The product page offers a dedicated Q&A section. This allows customers to ask specific questions about the product and receive answers directly from the brand or other customers. This reduces the burden on customer service and fosters a sense of community around the product.
Best Selling products
Outdoor Voices promotes comfort and movement through its popular activewear. Their best-selling items include:
- Exercise Dress: A versatile piece that seamlessly transitions from activewear to casual wear, perfect for women who want both style and function.
- Long-Sleeve Tops: These tops are a favourite for layering, offering warmth and style for cooler workouts.
- Sweatpants: Known for their softness and comfort, these sweatpants are popular for both lounging and exercising.
8. Mavi
Mavi Jeans is a denim brand founded in Turkey. They carved a unique path to success by leveraging a strategic combination of product quality and a focus on brand identity. Initially, they focused on the Turkish market, establishing a reputation for high-quality, well-fitting jeans at a competitive price point.
Growth story
Mavi positioned itself as a modern, stylish brand that catered to a confident and fashion-forward audience.
They also recognized the importance of building a distinct brand identity beyond just the product. Mavi didn't simply churn out generic denim styles. They focused on cutting-edge design and innovation, offering a variety of fits, washes, and trends to cater to diverse customer preferences.
Mavi is committed to creating sustainable denim fabric, targeting a market that increasingly values brands with a social cause. This commitment to design and sustainability kept them relevant in the competitive denim market.
What we love about Mavi’s Shopify website
Mavi Rewards: The website highlights its points-based rewards program, encouraging repeat purchases with "Mavi Rewards Dollars" redeemable on future purchases. This incentivizes customers to engage with the brand and fosters loyalty.
They’ve also used their website to extend their commitment to sustainability, Mavi offers a resale platform (Mavi Market) where customers can sell pre-loved Mavi clothing. This allows customers to refresh their wardrobes and reduce their environmental footprint, aligning perfectly with Mavi's focus on eco-conscious practices.
Best Selling products
Mavi Jeans stands out with its stylish yet sustainable denim. The following items are customer favorites:
- Bootcut Jeans: These jeans offer a flattering fit and a timeless style, making them a staple in many wardrobes.
- Cargo Pants: Fashion-forward and functional, Mavi’s cargo pants appeal to customers looking for both utility and style.
- Straight-Leg Jeans: This classic fit remains a top seller, offering a versatile and comfortable option for any occasion.
9. Sir the Label
Sir is a minimalist fashion brand that creates elevated everyday essentials, becoming a favorite among minimalists worldwide.
Growth story
Emphasis on clean lines, high-quality materials, and timeless designs likely contributes to their brand identity, making them stand out amongst other minimalist labels. Their designs are rooted in the relaxed Aussie aesthetic but have a clean, contemporary feel that resonates with minimalists worldwide.
Sir's success isn't confined to the digital realm. They've transitioned from a purely online brand to a more robust business model. This includes wholesale partnerships, international pop-up stores, and a flagship store in Sydney's Bondi Beach.
This omnichannel approach allows them to reach a wider customer base and cater to different shopping preferences.
What we love about Sir’s Shopify website
Much like Mavi, Sir has relied on a point-based rewards program on Shopify to drive retention and improve customer experience. Their rewards system allows shoppers to move through tiers and access special offers during birthdays, seasonal gifts, and early access to product releases.
Best Selling products
Sir the Label’s minimalist and high-quality designs resonate with their audience, and these products top the list:
- Mini Dresses: Known for their clean lines and effortless elegance, these dresses are a favorite for women seeking simple yet stylish outfits.
- Bikini Tops: Perfect for beachgoers, Sir’s bikini tops combine functionality with minimalist design, making them a hit during the summer months.
10. Triangl Bikini
Triangl is a swimwear brand that makes patterned, dreamy swimsuits for women of all shapes and sizes.
Growth story
They achieved explosive growth by pioneering a unique influencer marketing strategy. They opted against traditional paid endorsements and instead gifted their products to a targeted pool of influencers. This strategy allowed them to tap into the reach and credibility of influencers without incurring significant upfront costs.
Their approach to influencer marketing was about building long-term relationships with influencers. This fostered genuine brand advocacy, as influencers organically showcased Triangl's products to their engaged audiences.
The key to this strategy was to target micro-influencers. These influencers, with smaller but highly engaged followings, offered a more cost-effective approach.
Triangl generated a wave of positive social proof- seeing celebrities, fashion bloggers, and everyday individuals sporting their bikinis fueled consumer desire, driving brand awareness and ultimately, sales.
What we love about Triangl’s Shopify website
Triangl's product pages prioritize visually engaging storytelling. High-quality photos showcase the bikinis in vibrant locations, often featuring diverse models with a focus on movement and lifestyle. This approach goes beyond simply presenting the product; it helps customers envision themselves wearing the bikinis and experiencing the confidence and fun that Triangl embodies.
Triangl's website also offers a user-friendly navigation system with clear filtering options. This allows users to quickly find the types of bikinis they're interested in based on cut, color, or pattern. And while the focus leans towards visuals, Triangl's product descriptions provide essential information in a concise and easy-to-read format. This includes details like fabric composition, care instructions, and size guides.
Best Selling products
Triangl’s vibrant and stylish swimwear has a loyal following, and their best-sellers include:
- Patterned Bikinis: Known for their unique and eye-catching patterns, these bikinis are a must-have for beach lovers.
- Crochet Bikinis: These bikinis add a textured and bohemian touch to swimwear, setting them apart in the market.
- Coverups: Perfect for completing a beach look, Triangl’s coverups are both functional and fashionable.
Here’s How Prediko Ensures The Success of Your Shopify Fashion Store
As your apparel store grows, managing product variants and keeping up with inventory demands can become overwhelming. That’s where Prediko steps in.
Designed specifically for Shopify stores, Prediko simplifies inventory management with AI-powered tools that help you forecast demand, track stock in real time, and make data-driven decisions.
Fashion is a fast-moving industry and Prediko automates processes so you can focus on scaling your business without worrying about stock outs or overstock.
- Real-time Inventory Tracking: You’re invariably dealing with product variants in different colors and sizes.
It’s easy to lose track of product variants when you have a large number of SKUs. Prediko provides up-to-the-minute inventory updates so you can stay ahead of customer demand and prevent stockouts. - AI-Powered Demand Forecasting: Take the guesswork out of inventory management.
Prediko’s AI analyzes past sales data and seasonal trends in fashion to recommend optimal stock levels, ensuring you’re always on top of current trends and ready to meet customer needs. - Automated Insights & Reports: Make smarter decisions with Prediko’s detailed reports.
Gain insights into stock performance, inventory value, and upcoming purchasing needs—all designed to help you grow efficiently.
Ready to scale your Shopify store with ease? Book a demo with Prediko today and take your inventory management to the next level.
