As eCommerce landscape continues to evolve, it’s important for D2C brands to juggle inventory management and customer engagement & experience.
By utilising Prediko's Buying Table feature with PushOwl's push notification capabilities, eCommerce companies get more out of their existing inventory and create a loyal and repeat customer base.
Understand your current inventory situation
Prediko’s app integrates into your Shopify store in just 1-click. After taking into account your Shopify historical data, we estimate your future sales.
Using existing inventory data and the supply chain parameters, we build an interactive buying experience from which you can easily create purchase orders for the items based on their stock quantity.
Our buying table gives you real-time visibility into your inventory and stock situation.
There are 50+ customizable columns and filters, enabling users to tailor their reports with the most relevant data for making informed purchasing decisions.
Columns such as "quantity daily historical excluding stock out" and "quantity daily plan" provide insights into average daily sales, adjusted for stockout periods, to give a more accurate picture of product performance.
The Buying Table integrates customer-related data, including "new customers first order" and "average order value (AOV)," allowing businesses to analyse how specific products attract new customers and contribute to overall sales.
Using Buying Table Intelligence For Push Notification Campaigns
PushOwl’s activate feature helps D2C eCommerce brands launch a push notification campaign in just 2 minutes and 7 seconds, ensuring swift and efficient engagement with shoppers. PushOwl also provides an easily customizable web widget for visitors to opt into push notifications on product pages, making it simple to start engaging with them immediately.
Here are three ways you can easily manage your inventory through Push Notification campaigns:
a) Efficiently manage out-of-stock product situations
Prediko's Buying Table helps brands to identify soon to be out-of-stock products. Brands can use PushOwl's quick campaign launch capability to notify customers immediately when these products are going to be back in stock.
This sort of a push notification campaign comes useful especially when it comes to apparel inventory management systems.
Such a campaign can easily help in managing out-of-stock situations and help brands create a positive customer experience.
b) Get rid of excess inventory
Brands can easily identify excess stock with Prediko's Buying Table and set up push notifications with help of PushOwl to offer discounts or special promotions.
This helps in moving inventory faster through inventory turnover and reducing overstock situations.
c) Personalised Push Notification Campaigns
Leverage AI-assisted campaign copywriting and personalised notification capabilities of PushOwl to create targeted campaigns based on the historical and planned sales data from Prediko's Buying Table.
Below you can see an example of a personalised push notification campaign that was sent based on when the inventory was back in stock.
For modern D2C brands that offer products or SKUs that run out of stock quickly and they don’t want to compromise or hamper customer experience or engagement because of it, Prediko and PushOwl offer the perfect combination of inventory management and customer engagement.
